"...may be the most important march we've had in South Africa since 1913 when Gandhi organized to protest the restrictions that had been imposed on the Indian population of South Africa" - Ramon Thomas, Social Networking Expert.

On Friday 30 October 2009, the Addiction Action Campaign will be holding its first protest action in SANDTON.

"Is it right to profit from addiction?"

We will be handing over memorandums to the “Addiction Industry” detailing our demands for them to become accountable for the harm their products cause. Specifically, we demand that certain industries i.e. the Alcohol, Tobacco, Gambling, Pharmaceutical and Pornography industries address their human rights abuses by complying with the following requirements:

1. It is time to measure what percentage of their consumers have become addicted to their products.
2. The measurement methods and outcomes must be announced and be open to public scrutiny.
3. The profits made from and harm caused to people who are addicted must be calculated and disclosed publically.
4. A firm commitment must be made by all companies who profit from addiction, to raise their Harm Reduction spending, to match the profits they make, or harm they cause, whichever is greater, within a reasonable period of time.

We are saying that it is a human rights violation to profit from people who are addicted and that it is only fair to return to those who are affected profits that are collected, via harm reduction methods which include:

1. Access to treatment for all South Africans.
2. Harm reduction education.
3. Acceptable addiction prevention campaigns.

Companies, individuals or organisations we have asked to collect memorandums include, but are not limited to:

TISA (Tobacco Institute of Southern Africa), PIASA (Pharmaceutical Industry Association of SA.), Innovative Medicines of South Africa, NAPM, SMASA, National Gambling Board, National Responsible Gambling, JT Publishing (Hustler), Adult World, SAB Miller, ARA (The Industry Association for Responsible Alcohol Use), SA Liquor Brand Owner's Association, Distell, Brandouse, KWV, Douglas Green Bellingham, E Snell & Co, Pernod-Ricard, The Really Great Brand Company, VinPro, Wine Cellars SA, Tsogo Sun Group, Casino Association of South Africa.

AAC PEOPLE BEFORE PROFIT PROTEST

WHERE
SAB Miller, 65 Park Lane, Sandown, Sandton

WHEN
09h00am to 11h00am

PARKING
We suggest that press and protestors park at Sandton City Parking and walk down 5th Street to Park Lane.

PRESS COMMENT
AAC Chairperson Warren Whitfield will thank the crowd for attending and will disperse them before 11h00am. He will then be immediately available for interviews or comments as well to provide the AAC’s plans for the future.

PRESS PACKS
Press packs will be available at the protest and will include a statement as well as a copy of the memorandums given to all stakeholders.

MEDIA ENQUIRIES
Warren Whitfield
Chairperson
The Addiction Action Campaign
064-880 NPO
(Office) +27790663382
(Private) +27763877444
(Fax) +27866467953

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