AAC lauds brewer’s anti-drinking campaign, but calls for ‘far greater efforts’ PDF Print E-mail
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NGO's / Non Profit News / heywena.co.za / Wednesday, 09 September 2009 15:07

By, Llewellyn Kriel

The time has come to measure the profits that they make from people who cannot control themselves and give back.

S
OUTH Africa’s Addiction Action Campaign has congratulated SAB Miller on its stance against underage drinking, driving while drunk and foetal alcohol syndrome.

However, this is only the first step, warned the AAC’s chairman, Warren Whitfield, saying companies profiting from the sale of alcohol need to plough much greater sums into “harm reduction investment” as part of meaningful social responsibility and “righting massive imbalances in society”.

“We’ve seen the havoc that alcohol abuse can wreak even with someone of the stature of Judge Nkola Motata, so no one is beyond its reach. But today more and more people are at severe risk due to a cruel confluence of circumstances such as hopeless unemployment levels, despair, isolation (especially in rural communities) and the sheer power of unscrupulous advertising,” said Whitfield.

South Africa has the dubious distinction of having the highest levels of foetal alcohol syndrome in the world with the global capital, not in some inner-city ghetto, but the impoverished platteland community of De Aar in the Northern Cape where 122 out of every 1000 babies born have fetal alcohol syndrome.

The AAC is campaigning for the complete abolition of alcohol advertising – a view supported this week by none other than the influential British Medical Association which wants the curtailment of the British alcohol industry's R8-billion annual promotional budget to include its sponsorship of sports and arts events.

The AAC enjoys the support of Zackie Achmat, world renowned founder of the Treatment Action Campaign, who said, “It’s only a matter of time before alcohol advertising is banned. It makes more sense to ban alcohol advertising than that of cigarettes”.

Bantu Holomisa also said recently, “Perhaps it’s time to begin the debate. Perhaps we should move towards producing a white paper on the issue.”

Expert estimates put SA’s addict population, including substance abuse, gambling and pornography, at well in excess of 10-million people. The annual cost to the economy runs into many billions of Rands in health care, death, insurance, lost productivity, unemployment and crime.

“Yet government’s efforts in fighting the scourge of addiction are both negligible and ridiculous. The AAC plans to lobby for a full-blown Parliamentary debate to kick-start intensive examination of what is, beyond question, a national crisis,” said Whitfield.

The AAC, has approached Cosatu, civic associations, church groups and also asked scores of emerging multi-sectoral NGOs to support their march on the Sandton headquarters of SABMiller on 30 October to deliver memorandums to the alcohol industry, tobacco, casino, pornography trade and the country’s foremost pharmaceutical giants.

“The time has come to measure the profits that they make from people who cannot control themselves and give back,” said Whitfield.

Comments (14)
  • Benedicte
    As a former Wellconal Addict, i was very moved on reading the article, as the addict has never been taken into account. Viewed as worthelss, hopeless rejects of society, we were shunned, ignored and hidden away, locked up and left to rot. Now that addiction has been classified as a disease, and a greater understanding is being formed - its time for us to fight back. Smith & Nephew / Glaxo Smith & Kline (Cant remember who rpoduces the stuff) knew of the abuse that was ging on, yet did nothing to stem the supply ??? And continued to profit on the misery of others! I used to get the stuff by the bottle, from someone who used to work in the production plant. Even after our arrest, this was made known to the company, nothing was done. Many "friends" of mine died, many kids lost their mothers, fathers etc etc...And now that I managed to rise above those circumstances, do you think anyone will give a helping hand.????
  • dream2read  - A big Thumbs Up!
    All I can say is... Behind U 110% Warren!!!
  • capricorn  - Fed Up
    Hi Benedicte and 'hats off to you'! Addiction is something I am all too familiar with and can relate to you (although from a different angle, i.e. a member of my family is the one suffering from addiction) insofar as the damage addiction does to families. It has completely destroyed mine... corporations, the bookmaker, mercilessly 'hound' one, offering fully-paid for vacations, cash, prizes if you 'bet with us' and this, after been informed in person and in writing, that every bet accepted is 'taking food off our table'; after being informed that school fees haven't been paid, not even after being informed that a family member had just been released after a week in intensive care due to a failed suicide attempt, did they let up...
    I agree with you totally Benedicte - these corporations profiting from the misery of others NEED TO BE HELD ACCOUNTABLE!!!
  • Robert van der Feyst  - Yes!!
    I run a drug prevention program at schools and have to spend a lot of time getting through to the students how advertising makes alcohol look attractive and 'normal' yet is just another drug. It is in fact one of the most destructive. Also, consider how many people try other dugs for the first time whilst they were under the influence. You want a gateway drug, that is it.

    Anyway, good stuff I am behind you guys.

    Robert van der Feyst
    Narconon Drug Education, Cape Town
  • Lynnie P  - Please hurry up with the campaign to stop them adv
    I fully support your views and trust that you will have priceless backing from all parties concerned. Good luck!!!
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